Double honors at the Middle East Event Awards 2008Action Impact collected two of the top prizes: Best Event Based Product or Service Launch and the Best Cultural Event in the Middle East for the du Ramadan Tent.The awards were judged by an independent panel made-up of internationally recognized and respected judges from a variety of industry sectors and disciplines. The category criteria was described as
Best Event Based Product or Service Launch. This award recognizes a single or series of events that have been created to successfully launch a new product or service, whether geographical or sector based. The judges rewarded Action Impact for their understanding and application of the skills of creativity, marketing, innovation, planning and execution that created an outstanding event.
Best Cultural Event in the Middle East - an award that recognizes an outstanding cultural event whose main theme is to represent and celebrate a culture, tradition or holiday specific to a nationality or religion. The judges rewarded the event for being culturally focused, well organized, in terms of access, security, facilities etc., as well as attracting significant public interest and delivering a memorable event to the target audience.