An Aldar First On Yas Island! A Sales Centre In Twelve Weeks!

Another challenge from Aldar Properties delivered in record time. “In one of our early meetings about their stand for Cityscape Abu Dhabi, our clients at Aldar Properties mentioned that they were struggling to find a venue for a sales centre for the Yas Acres development,” says Hedley Grist, Action Impact’s Account Director. “We’ve worked on [...]

read more

Action Impact’s ‘Expo 2020 Experience’ Inspires New International Award

At last week’s 2016 Middle East EVENT Awards, Action Impact’s Expo 2020 work in Milan, Italy helped inspire Informa Exhibitions, the organisers of the Middle East EVENT Awards, to create a new award for 2017 – ‘Best International Event or Brand Activation’. Adrian Bell, Co-founder and Executive Director at Action Impact said; “We are extremely proud of the experience [...]

read more

How To Stand Out From The Crowd: Create An Oasis

Aldar Properties challenged us to be different, so we delivered an oasis of calm contemplation… that revolved! “We’d done quite a few stands for developers before, and we entered the meeting expecting the usual brief: make the models look good,” says Hedley Grist, Action Impact’s Account Director. But Abu Dhabi based Aldar Properties had a [...]

read more

Action Impact Builds First-Of-Its-Kind “Temporary Museum” For HIPA

When legendary French avant-garde filmmaker Jean Luc-Godard was asked the deceptively simple question, “What is photography?” he answered with a stark, but profound statement: “Photography is truth.” Ask what a museum is, and many people will describe it as a building – usually old and grand – that’s packed with artefacts. But, I like the Godard approach: [...]

read more

Virtual Gekko

A VIRTUAL SALES TOOL THAT BRINGS CUSTOMERS’ IMAGINATIONS TO LIFE “Believe me, once your property is finished, it’ll look and feel great.” That’s something you hear a lot when you’re looking at off-plan properties in a sales centre for a new development. Communicating how a property will look and feel once it’s built has always [...]

read more

Emma Clark Achieves A First For Events Professionals In The Middle East

Action Impact’s famously energetic Event Director, Emma Clark, is known for her conviction that ‘nothing is impossible’. It has helped her produce a very long (and high profile) list of conferences, public forums, roadshows and product launches over a career that’s spanned more than a decade. When she decided to study for, and achieve, the [...]

read more

General Motors At The Dubai Motor Show

Where the rubber hits the road for General Motors in the Middle East When General Motor’s global design agency, Czarnowski, showed us their designs for three huge stands at the 12th Dubai International Motor Show we knew that we had a big challenge ahead of us. It was clear that GM was entering a very [...]

read more

A Decade Of Difference

Time certainly flies when you’re having fun. It’s difficult to believe we’re ten this year when it seems like only yesterday when our doors first opened for business. Perhaps we’ve been too engrossed in our work; that might explain it. Like when you’re busy all day and then raise your head to realise it’s dark [...]

read more

A Creative Director’s Guide To Expo 2015 Milan

Expos are strange creatures. I’ve worked on several over the years, and visited others, and I have mixed feelings about them. The truth is that they are usually aimed primarily at the local population wherever they are held, so the experience of an international visitor is quite different to that of the main audience. Local [...]

read more

Experiential Marketing Trends

It’s no secret that the ripples of industry trends, here in the Middle East, can lag a little behind those of more mature markets around the world. Much of what was the latest and greatest thinking at the end of last year is only just hitting the shores here. But, importantly, that adoption gap is [...]

read more

Our Digital Lives In 2025

You might not have noticed, but the Internet celebrated its 25th anniversary in 2014. To commemorate the occasion, the Pew Research Centre (USA) asked 2,600 experts and technology builders to predict what our digital lives would be like in 2025. The results were striking, but perhaps not surprising. For example, a common response was that [...]

read more

Dubai Then And Now

As part of the content that we created for the Expo 2020 Dubai experience in the UAE pavilion at Expo 2015 Milan, we wanted to create an eye-catching moment that would form a transition between the history of Dubai and a celebration of Dubai now. We’ve all seen photos on websites comparing views of the [...]

read more

What Brand Experience Agencies Do

Why fight Mother Nature? Believe it or not, our minds are predisposed to the mechanisms of experiential marketing. People learn by doing and then by sharing these insights with others. Putting it simply, people remember experiences; not logos. But if it’s really as straightforward as that, then why do so many folks in our industry [...]

read more

The Five Faux Pas That Linger On

As one of the region’s most active and most awarded event management agencies, we employ many people on contractual basis – mostly visiting the Middle East for the first time. It is impossible not to derive some amusement as their preconceptions come face to face with the progressive reality of Dubai, and when they find [...]

read more