The creative elements used in a brand campaign can ultimately take many forms, from physical branding to media planning. But we always start at the same place – a strategic plan.
We review you, your brand, your values, the competitive landscape, and the nuances of your sector. We investigate and identify key audience trends, together with needs, desires and media preferences. Only then can we draw conclusions regarding the best mix of live or digital media routes to deliver and maximise reach for your brand messaging, share of voice and impact on your brand positioning.
Once rolled out, we constantly monitor your campaign to ensure it is working effectively. If the market environment changes then we are able to re-energize or tailor your campaign accordingly.
Nokia approached Action Impact to provide a concept for a semi permanent roundabout installation....