The history of Action Impact begins in 2005 when we established an exciting new live communications company.
At the time, such thinking was relatively new and brave in a developing Middle East market, so our agency grew quickly and swiftly as the benefits of our great work became quickly apparent.
As a fledging company, we designed and produced many projects for the Governments of both Dubai and Abu Dhabi, helping to promote, launch, celebrate and announce some of the country’s most exciting new projects.
During the early years of expansion, we moved three times as Dubai boomed, eventually settling in our magnificent 2,500 M2 purpose designed facilities in the new free-zone, IMPZ (International Media and Production Zone) in the summer of 2008.
From there, we naturally evolved into further fresh areas of marketing and creative services with the introduction of film and digital. Furthermore, we broadened our exhibition skills into specialised interior design, bringing the brilliance of this special area of discipline to more permanent areas of visitor experience.
Over the years, our work has been celebrated locally, regionally and internationally. We’ve won numerous awards for our creative, design and production work and continue to raise the bar here in the Middle East.
In 2011, we signed a Strategic Partnership agreement with the world’s No.1 engagement marketing company, George P Johnson and work closely with them to help develop, support and manage some of their key clients within the
Today, we have over 65 staff from 19 different cultures - speaking 22 different languages - and a broad mix of specialists, from architecture to theatre design, from graphic design to logistics.
That makes for an incredible eclectic mix of talent and energy under one roof.
Project: WorldWide is an independent, global network of complementary, wholly-owned agencies that are focused on engagement marketing solutions. They are engineers, craftsmen and artists that make things that inspires people to participate and act.
Their portfolio of agencies includes George P. Johnson (GPJ), Partners + Napier, ARGONAUT, Motive, JUXT, Spinifex, G7 Entertainment Marketing, Raumtechnik, School and Shoptology.
GPJ is the No.1 ranked experience marketing agency in the world. GPJ enables leading brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, mobile and physical brand interactions.
Clients in technology, automotive, consumer goods and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers.